Website created by Do It All For Me for StitchUpp© 2017
12 High Street East
Tel: 01572 850 032
Quality Yarns, Accessories, Stitching Things, Gifts & Haberdashery
Interesting and different yarns and threads for knitting, crochet, needlepoint & embroidery in mostly natural fibres
A Customer Made Me Think!
Last week I was chatting to a customer when she said something along the lines of ‘I remember when yarn shops were the place you went to find something new and exciting, but now people go to Yarn Festivals’. That got me thinking! Should I have become an indie yarnie instead?
What is it about yarn festivals that make them so attractive? I’ve been to a few: Wonderwool Wales (in its first two years -
What makes these festivals so successful? A quick scout round the internet threw up several magic ingredients they offer. From presenting artisan products and introducing their makers, with a Welsh emphasis (Wonderwool) via showcasing talent, and celebrating the best in wool (Woolfest) through inspiration, passion and creating a little slice of woolly paradise, with stunning creative displays (Yarndale) to being full of colour, texture and creativity with everything you could want -
I also know what it’s like to be at the other side of the table. Last year I took a stand at The Big Textile Show in Leicester. The exhibitors were a friendly bunch, and lots of people were more than appreciative of the yarns I had on offer. It was very hard work: taking stock out of the shop, putting it up at the show, (wo)manning the stand for two days, then taking it all down and putting it back tidily in the shop in time for the next day’s opening. It was worth all of that to be able to take my wares to a different audience. The downside was that, like whatever you keep your stash in, there was just not enough room on the stand to show a representative sample of what StitchUpp, the shop, is about.
So if shows are also so much fun for yarnies, why am I paying rent, and investing my money in a High Street shop? It’s a good question. The start-
Don’t get me wrong -
So does all this make me think I should swap full-
I think I offer enough different yarns for most people to be able to find something they like. I appreciate it’s not as much choice as a fibre festival hosting 180 different exhibitors, like Yarndale does. So I guess the question becomes ‘How much choice do my customers need?’